customer expectations and supplier positioning should fit together
Our sales approach
We would primarily like to appeal to customers with the following expectations with the product solutions that we provide:
- Customers who are not looking for the cheapest solution, but the best solution for the respective task.
- Customers for whom reliable operation and maximum process safety during production are important
- Customers who are looking for a reliable partner who helps them to also overcome difficult or unforeseen situations
Many of our tool solutions are used in three-shift operation where maximum process safety and maintenance-free operation are an absolute must.
Maximum attention is paid to this aspect during the development of all of our products. Since the cost and the effort of eliminating production failures because of defects can be tremendous.
In order to fulfil all of these requirements, our tools are in the highest price segment. At the same time, we pursue a clearly defined strategy with regard to our selling prices: each customer pays the same price.
This promise is also laid down in writing in the data sheet «our price policity».
«There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.
It’s not clever to pay too much, but it’s even worse to pay too little. When you pay too much, you lose a little money — that is all. When you pay too little, sometimes you lose everything, because the object that you bought is incapable of fulfilling the task that it was intended for.
The law of business balance prohibits getting a great deal of value for little money. If you accept the lowest offer, you should add a little something for the risk that you are taking. And if you do that, you will also have enough money to pay for something better.»
John Ruskin (1819-1900)